11 May 2017
IMPERIAL I-Pledge: The importance of being visible on the roads
Studies from UNISA show that pedestrian injury - at 44% - is the leading cause of death on South Africa’s roads. Annually, 14 000 people are killed on our countries roads and a further 150 000 are sev... READ MORE
17 Apr 2017
April 2017

03 Apr 2017
New to motherhood? Here are a few things to consider when driving with your tot
Do you find yourself struggling with the overwhelming firsts that come with being a new mom? One moment you only have yourself to worry about, and the next, your days are taken up by what feels like n... READ MORE
06 Feb 2017
Back to school with Bongie

01 Dec 2016
Safer roads this season

21 Oct 2016
Imperial Road Safety and the Department of Basic Education celebrate key educational milestone
21 October 2016 - Imperial Road Safety, in partnership with the Department of Basic Education, today announced that its Safe Scholars Programme has reached its 1000th school and has educated over 1 mi... READ MORE
01 Oct 2016

18 Aug 2016
Bongi set to visit winning schools in Johannesburg this month!

04 Jul 2016
Well earlier this year, Imperial Road Safety developed South Africa’s first road

11 Jun 2016
Jun 2016 - Easter Activations

08 Apr 2016
Brake and tyre watch makes a quick stop in Estcourt
Through our continued partnership with FleetWatch, we took part in the highly acclaimed Brake & Tyre Watch initiative in Estcourt... READ MORE
14 Mar 2016

20 May 2015
May 2015 - Car Seats compulsory

01 Dec 2014
IMPERIAL to hand over 15 patrol vehicles to the Highway Patrol this festive season
IMPERIAL makes South African roads safer for the 4th consecutive year... READ MORE
30 Oct 2014
IMPERIAL Road Safety and 947 Breakfast Xpress use Transport Month to create safety for children
600 children’s car seats collected for less privileged families in Gauteng... READ MORE
02 Sep 2014
Sep 2014 - Handover of car seats

01 Sep 2014
Sep 2014

18 Jul 2014
Mandela Day 2014

01 Jul 2014
July 2014

19 Jun 2014
Texting– a silent killer distracting drivers on our roads
Statistics highlight the dangers of texting and driving... READ MORE
15 Apr 2014
IMPERIAL I-Pledge partners with toll route concessionaires for increased road safety
Continued effort to make South African roads safer this festive season... READ MORE
01 Dec 2013
Dec 2013

20 Nov 2013
Nov 2013

01 Nov 2013
Nov 2013

30 Oct 2013
EMPD join 94.7 Highveld Stereo and IMPERIAL I-Pledge in highlighting child safety during National Transport Month
As a tie-in to 94.7 Highveld Stereo and IMPERIAL I-Pledge’s “Car Seats For Kids” campaign, this morning the Ekurhuleni Metro Police Department hosted a mock roadblock in Germiston, East Rand of Johann... READ MORE
21 Oct 2013
Huge success for 94.7 Highveld Stereo and IMPERIAL I-Pledge’s Car Seats for Kids project in first week
Over 870 seats collected in Week 1 of the campaign... READ MORE
19 Sep 2013
I-Pledge Video
2012 Campus Activations... READ MORE
06 Sep 2013
Imperial Group Limited certified as a Top Employer South Africa 2014
Imperial Group Limited is certified for its excellent employee offering. Based on independent research by the Top Employers Institute, Imperial Group Limited offers its employees outstanding working c... READ MORE
04 Sep 2013
IMPERIAL’s I-Pledge campaign demonstrates success in road safety education
IMPERIAL Holdings launched its I-Pledge road safety campaign internally to staff in July 2011 which aimed to encourage staff to take a pledge to become responsible road users in a number of different ... READ MORE
01 Sep 2013
Sept 2013

18 Jul 2013
Mandela Day celebration
In celebration of Mandela Day 2013, IMPERIAL proudly supported Thusanang Primary in Molapo Soweto.... READ MORE
01 Jul 2013
July 2013

01 Jun 2013
May/June 2013

01 Jun 2013
A partnership in road safety born on the race track
BMW Car Club Gauteng today announced a partnership with the IMPERIAL I-Pledge road safety initiative. This partnership will be launched on Saturday 6 July at the Kyalami Grand Prix Circuit during the ... READ MORE
20 Mar 2013
Women in road safety – Easter road safety campaign
Women in Road Safety (a forum of The Road Safety Foundation) conducted a successful road safety campaign on the N3 Toll Route over the weekend 14th to 16th December 2012.... READ MORE
31 Jan 2013
January 2013

23 Jan 2013
IMPERIAL’s I-Pledge Scholar Patrol Improvement Project to save
Every year more than 570 children in South Africa are killed in pedestrian accidents because a motorist did not see them. Another 250 die because an adult did not strap them in. This means that around... READ MORE
14 Dec 2012
IMPERIAL I-Pledge comes to the coast
IMPERIAL I-Pledge has partnered with Mediamark to bring the message of road safety to holiday makers in Durban this festive season. The Destination Durban campaign will run on Jacaranda FM and East Co... READ MORE
05 Dec 2012
IMPERIAL I-Pledge road safety initiative partners with two toll road concessions this December
IMPERIAL, diversified transport and logistics group, will be partnering with two toll concessionaires this holiday season by putting at their disposal nine vehicles primarily to bolster route surveill... READ MORE
03 Dec 2012
Dakar Rally winner commits to safe road habits
Giniel de Villiers, winner of the 2009 Dakar Rally and four time South African Touring Car and Off Road Racing champion recently signed the IMPERIAL I-Pledge committing to keep his racing moves on the... READ MORE
01 Dec 2012
Dec 2012

08 Nov 2012
A year on and IMPERIAL continues to advocate for safer roads
Commemorating the first anniversary of its I-Pledge road safety initiative which has attracted over 101,000 pledges from both IMPERIAL employees and the South African public representing a groundswell... READ MORE
05 Nov 2012
100,000 Pledges
IMPERIAL reaches the 100,000 pledge mark through the I-Pledge road safety initiative... READ MORE
02 Nov 2012
Nov 2012 B

01 Nov 2012
Nov 2012

01 Nov 2012
Watershed moment for I-Pledge campaign
Watershed, one of the most succesful South African bands over the last decade, has thrown its weight behind the I-Pledge campaign, IMPERIAL’S drive to create safer and friendlier roads.... READ MORE
30 Oct 2012
Johannesburg Metro Police Department join forces with 94.7 Highveld Stereo and IMPERIAL I-Pledge
As a tie-in to 94.7 Highveld Stereo and IMPERIAL I-Pledge’s Car Seats For Kids campaign, that has currently been running during the month of October, the JMPD agreed to host a mock roadblock... READ MORE
02 Oct 2012
Car Seats for Kids!
Johannesburg, Tuesday, October 2, 2012: Inspired by Lead SA, 94.7 Highveld Stereo in partnership with IMPERIAL’s I-Pledge road safety initiative has chosen to highlight the importance of child safety ... READ MORE
02 Oct 2012
97.7 Highveld Breakfast Express and IMPERIAL I-Pledge used car seat collection campaign
Inspired by Lead SA, the Breakfast Xpress and Imperial I-Pledge have decided to highlight the importance of child safety seats during Transport Month.... READ MORE
01 Oct 2012
Oct 2012

01 Sep 2012
Sept 2012

02 Aug 2012
Internet Solutions founder Ronnie Apteker signs his pledge for safe roads
Writer, film maker and entrepreneur Ronnie Apteker recently added his name to the 56,948 other South Africans who have taken the IMPERIAL I-Pledge and committed to be a safer road user.... READ MORE
19 Jul 2012
IMPERIAL plays it safe in Soweto on Mandela Day
IMPERIAL Holdings, retail group behind the I-Pledge road safety campaign, celebrated Mandela Day by refurbishing road markings and scholar patrol signage at two primary schools in Soweto... READ MORE
01 Jul 2012
July 2012

20 Jun 2012
Road safety walks the torque
Over 14,000 Durbanites, KZN learners and Top Gear Festival fans take the IMPE...... READ MORE
08 Jun 2012
Don’t let road safety be all torque and no traction
IMPERIAL I-Pledge gears up for Top Gear Festival in Durbanit...... READ MORE
29 May 2012
IMPERIAL I-Pledge gears up for Top Gear Festival in Durban
IMPERIAL I-Pledge takes road safety to Durban communities. Official...... READ MORE
23 May 2012
IMPERIAL's road safety campaign is making headway
N3 Toll Concession reports 75% reduction in fatalities during festive season...... READ MORE
05 Apr 2012
IMPERIAL I-Pledge teams up with the N3 Toll Concession for April holidays
Following the success of the festive season road safety project, IMPERIAL, th...... READ MORE
02 Apr 2012
Take the I-Pledge for a happier (and safer) holiday
The first quarter of 2012 has zoomed by and many people will soon be embarkin...... READ MORE
01 Apr 2012
April 2012

20 Mar 2012
Take the pledge to buckle up the ones you love
For those with young children, there is often a temptation not to strap them...... READ MORE
02 Mar 2012
IMPERIAL and Active Education to take to the field with 27,000 learners
Diversified industrial services and retail group IMPERIAL Holdings and its Uk...... READ MORE
01 Jan 2012
January 2012